Ortiz is the CEO of Punishment Athletics MMA equipment and clothing line, which is located in his hometown of Huntington Beach, California. Ortiz ultimately became the biggest pay-per-view draw of 2006 for his fights with Liddell, Forrest Griffin, and Ken Shamrock. Along with fighters like Randy Couture and Chuck Liddell, he was one of the sport's early stars. Ortiz is best known for his stints with the Ultimate Fighting Championship (UFC), where he is a former Light Heavyweight Champion, having held the title from April 14, 2000, to September 26, 2003. He is currently signed to the Combate Americas promotion. Jacob Christopher ' Tito' Ortiz ( / ˈ t iː t oʊ ɔːr ˈ t iː z/ born January 23, 1975) is an American mixed martial artist and politician.